Terra and Asher Materials’ Advanced Processing Facility for Concrete Decarbonization.
Terra and Asher Materials have partnered to build a state-of-the-art advanced processing facility in Cleburne, Texas, to decarbonize cement production.
This groundbreaking project will stimulate economic growth, create jobs, position Texas as a sustainable, cost-competitive construction leader, and establish a blueprint for other regions.
The Cleburne facility will have an annual production capacity of 240,000 tons of OPUS Supplementary Cementitious Material (SCM), a key element in decarbonizing cement. This cutting-edge plant will contribute to the cement industry’s growth, create jobs, and stimulate economic growth in the Dallas-Fort Worth market. Construction is set to start in Q2 2025.
Stay tuned for more project updates.
Built with the Cleburne community in mind, our project will significantly impact the local economy.
By establishing Texas as a hub for innovative construction materials, Terra and Asher Materials attract investment, drive industrial growth, and contribute to the region's economic prosperity.
The facility is expected to create jobs in the Dallas-Fort Worth market, stimulating economic growth and providing opportunities for skilled workers.
Regular updates on project progress through local media outlets and community meetings.
As Texas’s population continues to grow, the demand for cement is on the rise. Cement is a key ingredient in concrete, the most widely used construction material worldwide. However, traditional cement production methods face challenges in terms of efficiency and resource availability. With the Dallas-Fort Worth area expanding rapidly, the North Texas construction industry faces challenges in meeting this demand while ensuring efficiency and sustainability.
The Cleburne facility is part of the solution to the cement problem. It will provide a local source of innovative, low-carbon cement alternatives, reducing the need for long-distance transportation and supporting the growth of the regional construction sector.
Terra’s supplementary cementitious materials are designed to be scalable to meet the immense demand, finally making decarbonized concrete a viable, affordable alternative for our industry.
December 7, 2025 marked a major milestone for Terra—and for the future of low-carbon construction.
In Cleburne, Texas, Terra officially broke ground on its first OPUS SCM™ low-carbon cementitious materials facility. This first-of-its-kind project is designed to help decarbonize construction while strengthening local and regional supply chains, proving that sustainability and industrial scale can move forward together.
The groundbreaking celebration welcomed more than 80 guests, including Cleburne Mayor Scott Cain, investors, customer partners (Asher Materials, Eagle Materials, Cemex), suppliers (Penta, Swindell Dressler, Clark Construction), community leaders, and longtime supporters who are helping turn this vision into reality. The program featured remarks from leaders who brought both purpose and process to life:
Together, they shared not only why this project matters, but how collaboration across innovation, industry, and community makes it possible.
Guests also received a first look at a fly-through video of the future facility and joined in unveiling a commemorative plaque recognizing the significance of this pioneering site.
And in true Terra fashion, the groundbreaking itself looked a little different.
Instead of traditional ceremonial shovels, the first dig was made with an excavator—proudly operated by Jonathan Green, CEO of customer partner Asher Materials who will purchase the plant after commissioning. It was a fitting symbol: innovation doesn’t just show up in what we build, but in how we build it , and who we build it with.
This facility represents more than bricks, steel, and machinery. It represents partnership, ingenuity, and a shared belief that the future of construction can be lower-carbon, resilient, and locally rooted.
The facility is expected to be producing commercially in 2027 bringing sustainability and secure supply chains to the DFW market. We are excited to continue the Terra journey.
Asher Materials has emerged as a leader in low carbon building material solutions, embracing sustainable practices on a grand scale. From incorporating recycled materials to promoting locally sourced options, Asher Materials pioneers eco-friendly construction. With innovation and determination, Asher Materials showcases the power of responsible building choices, inspiring others to follow suit.
Asher Materials is headquartered in Southlake, Texas.
Terra is the standard for cement decarbonization. We enable our partners to unlock real zero cement from source to deployment.
Unique to Terra is their capability to work across a diverse range of silicate rock mineralogy, not constrained by feedstock availability. Terra’s technology allows the company to create sustainable construction materials with the most abundant and accessible raw materials on earth from already approved and open mines.
Terra’s first product, OPUS SCM (Supplementary Cementitious Material), is ready for commercial deployment, capable of replacing up to 50% OPC (Original Portland Cement) and solving the industry’s carbon emissions and dwindling feedstock challenges. Terra’s OPUS ZERO™, a complete, real zero cement alternative, is in full concrete trials. Both leverage Terra’s “drop-in” reactor solution, which seamlessly integrates with existing infrastructure and sets the foundation for the transition to real zero cement.
Validated by third parties, Terra’s materials perform equal to or better than traditional cementitious products.
Terra is headquartered in Golden, Colorado, and is led by a team of industry experts.
Chance has served on many boards, and currently holds board positions with the University of Missouri Science & Technology, Mining Department, and Leeds School of Business at the University of Colorado Boulder.
Stay informed about the progress of the Cleburne project and discover how Terra and Asher Materials are revolutionizing the cement industry.
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